[Great East Japan Earthquake Recovery Support] Angel Bookmark

　

March 11
14 Years of Continuing Tohoku Reconstruction Support

Cashmere Craftsmen in Iwate Prefecture, a Disaster-Stricken Area
Support Activities Through Cashmere Knit Production

 

 

As a Corporate Citizen of Iwate, a Disaster-Stricken Area, We Will Continue to Donate

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In October 2011, our company relocated its factory from Yamanashi to Iwate in search of knit craftsmen.

At that time, the Tohoku region was still in a state of chaos, half a year after the Great East Japan Earthquake, and nearly 600 people had evacuated from the coastal areas to Kitakami City, which had suffered relatively little damage.

As a newcomer, we wondered if there was anything we could do as a corporate citizen. We decided to donate 100 yen for every cashmere pullover sold, hoping to help cover the cost of heating oil to get through the cold winter in Tohoku. We started donating through the Kitakami City Hall and the Iwate Prefectural Government.

At the same time, we also started making and selling the world's softest "Angel Bookmarks" to promote cashmere, and decided to donate 100 yen for each one sold.

 

 

Cashmere Angel Bookmark

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These "Cashmere Angel Bookmarks" are handmade one by one by UTO employees, who carefully consider the combination of the main body color and the tassel color.
Each bookmark is sold for 300 yen, and 100 yen of that is donated.

 

The combination of the bookmark's body color and tassel color is also handmade!
Designs vary, and items will be delivered randomly.

 

　Purchase "Angel Bookmark" >>　

 

 

 

Donations made annually through Kitakami City

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100 yen is donated to support the victims of the Great East Japan Earthquake, and since we started donating in 2012, the total has exceeded 4 million yen.

Through our donations, Kitakami City Hall provided "heating oil vouchers" and "disaster prevention radios (upper)" free of charge to those who evacuated to Kitakami City.

We even received direct words of gratitude from a beneficiary who said, "At that time, I was able to spend the cold winter warmly, and when I was evacuating to an unfamiliar place and felt strong feelings of 'loneliness' and 'anxiety,' I was able to hear the voices of those around me through the 'disaster prevention radio,' which made me feel much more at ease and able to live each day. I am very grateful." It made us happy to know that our support was connected to so many people.

 

 

Currently, as time passes, memories of the tragic Great East Japan Earthquake are fading, and donations seem to be decreasing.

Also, it was said that they are now looking for "the next step" from the "reconstruction support" phase that took 10 years.

Hearing this, as manufacturers in Tohoku Iwate, we are also searching for "the next step,"

We are committed to "the best craftsmanship" in our local area and delivering "the best cashmere knits" to everyone. We hope to continue doing what we can, however small, as corporate citizens of Iwate, to become a significant force for Tohoku's support and revitalization.

 

　Purchase "Angel Bookmark" >>